12/24/2023 0 Comments Sorare 50m series![]() ![]() ![]() To mark the next stage in our partnership, we’re unveiling new and exciting experiences to our customers that are exclusive to our brands.īlockchain-powered fan engagement and rewards app has partnered with to manage, process, and support its payment needs globally. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”Ī range of new offers are also being launched to coincide with the new campaign, including Super Fan competitions, videos giving fans a look behind the scenes at McLaren Racing, and an exclusive free-to-play McLaren F1 game.įurther exclusive content and experiences are also planned for 2022.ĭive deeper into the world of with Entain and even more exclusive content this #F1 season.□ “We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. The company will now be running international TV adverts until the end of the season in late December, and is promising customers “special access to the McLaren F1 team” through the two gaming brands. The partnership between the team and Entain’s Part圜asino and partypoker brands launched at the start of this year’s F1 season with the Monaco Grand Prix in May. NFTs are going to be big beyond imagination.Įntain, the global sports betting, gaming and interactive entertainment group, has announced exclusive McLaren Racing content for Formula 1 fans. ![]() The emergence of NFT-based collectibles was somewhat obscured by the crypto frenzy of past years, but as we’ve argued before, probably offers the most sustainable and interesting use-case for tokenisation and blockchain technologies.įrom sporting collectibles to in-game weapons, skins, vehicles and even virtual real estate and digital art, the possibilities for the new 100% virtual economy offered by NFTs are staggering – and we’ve barely scratched the surface. Their explosive growth codifies the utility of these technologies in everyday life.” ![]() The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.” We’re building a gaming experience fueled by passion where fans can connect with football and a global community. Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. Since launching, over 120 football clubs have launched digital cards on Sorare, including five European Champions. The company is already profitable and has recorded an incredible 52% month-on-month growth rate over the past 12 months, going from €50K euro worth of cards traded on the platform in January 2020, to €3.5M euro in January 2021, across 120 countries. Through tradable digital cards, which are non-fungible tokens (NFTs) on a blockchain, the platform enables players to genuinely own their collectibles, which can be used in its collective fantasy football experience – in which players can earn prizes. Sorare aims to build “the game within the game” by offering fans the opportunity to celebrate, share, and own their football passion. The new investment brings Sorare’s total funding to-date to around $60M USD, and the company says it will use the new capital to fuel growth of its community, accelerate hiring, and launch a mobile application. Other investors included Accel and new business angels Alexis Ohanian (Reddit co-founder), Gary Vaynerchuk (Vaynermedia CEO), and football players Antoine Griezmann and Rio Ferdinand. Digital collectible football platform Sorare has secured $50M USD in Series A financing, in a round led by Benchmark. ![]()
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